Objective - Goal - Object - End
These are all words for sth that you are trying to achieve.
Target a result that you try to achieve: Set yourself targets that you can reasonably hope to achieve. | Attainment targets in schools.
Objective (rather formal) something that you are trying to achieve: What is the main objective of this project?
Goal something that you hope to achieve: He continued to pursue his goal of becoming an actor.
Object the purpose of sth; sth that you plan to achieve: The object is to educate people about road safety.
End something that you plan to achieve: He joined the society for political ends. | That's only OK if you believe that the end justifies the means (=bad methods of doing sth are acceptable if the final result is good). End is usually used in the plural or in particular fixed expressions.
TARGET, OBJECTIVE OR GOAL?
A target is usually officially recorded in some way, for example by an employer or by a government committee. It is often specific, and in the form of figures, such as number of sales or exam passes, or a date. People often set their own objectives: these are things that they wish to achieve, often as part of a project or a talk they are giving. Goals are often long-term, and relate to people’s life and career plans or the long-term plans of a company or organization.
PATTERNS
*to work towards a(n) target/objective/goal
*an ambitious/major/long-term/short-term/future target/objective/goal
*economic/financial/business targets/objectives/goals
*to set/agree on/identify/reach/meet/exceed a(n) target/objective/goal
*to achieve a(n) target/objective/goal/end
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Top Tips Abz Ingles - Notes on usage - Synonyms
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